Hi, I’m Jayde, the founder of THAT GIRL LIFE. ♡

THAT GIRL LIFE is a small Australian clothing brand built from home, with a whole lot of love behind it.

As a young mum, I wanted to create something of my own — something I could be proud of, while creating clothing that makes other women feel confident, comfortable and excited to get dressed.

I’m not a huge company with a massive team behind me. I’m a real person building this brand from the ground up, designing and choosing pieces, creating content, running the website and putting everything I have into making THAT GIRL LIFE grow.

And I think that’s what makes this brand special.

Clothing with personality.

I wanted THAT GIRL LIFE to feel different from another clothing store filled with the same pieces you’ve seen everywhere.

Our collections are made for real life and real personalities — from oversized hoodies and everyday basics to statement graphics and pieces that simply make you think, yep, that’s so me.

Some designs are fun. Some are bold. Some are minimal. But everything comes back to the same idea:

Wear what feels like you.

I want you to find the hoodie you practically live in, the tee everyone asks you about, or that one piece you keep reaching for because it just makes you feel good.

There’s a real person behind every order. ♡

Every visit to my website, every follow, every share and especially every order genuinely means more to me than you probably realise.

When you shop THAT GIRL LIFE, you’re not just placing an order with another big clothing company. You’re supporting a young mum building her dream from scratch and helping a small Australian brand become something bigger.

My goal is to grow THAT GIRL LIFE into a clothing brand and community where women can express themselves, feel confident and find pieces that actually have some personality.

And if you’ve found us while we’re still small, thank you for being here at the beginning.

I hope you find something that feels like it was made for you. 🫶🏻

Love,

Jayde

Founder of THAT GIRL LIFE ♡

THAT GIRL LIFE — clothes with personality, made to feel like you.